Mush, Music & Mutts Festival

This year’s Mush, Music & Mutts Festival will take on a two day format beginning with a NC Brew Fest and Chili Cook-Off on Friday Night, October 14th.

General Admission Sampling Pass for the Brew Fest and Rotary Chili Cook-Off includes a commemorative cup and unlimited sampling of beer and chili for only $35.00 per person. Tickets, if available on October 14, will be $45 the day of the event. Only a limited number of tickets will be sold.

NC Brew Fest Admission Pass is $25.00, includes a commemorative cup and unlimited 4 ounce pours of beer. Tickets, if available on October 14, will be $35 the day of the event. Only a limited number of tickets will be sold.

Rotary Chili-Cook Off Admission Pass is $10.00, includes unlimited chili tastings. (7 & under are admitted free)

IMPORTANT INFO:  Everyone MUST BE 21+ years of age to purchase tickets for the Brew Fest and valid ID is required for admission. Event staff reserves the right to refuse service to anyone at anytime. No outside food or beverage permitted. We are well stocked, but beer selections are subject to availability and may change without notice.The event held is on Washington Street in Uptown Shelby.

The event begins at 6:00 pm and lasts until 9:30 pm.  Join us for beer, chili and live music!




Want to Be A Brewery - Brew Fest 2016

MMM Final with Adds

Human hamster wheels, a bike riding dog, a liver mush eating contest….what else could you possibly ask for in a festival?  How about NC craft beer?  The annual livermush festival has grown significantly over the past 29 years.  The event was started by Mack’s Liver Mush, now run by Ron McKee’s whose father started the festival in 1985.  It has taken many different approaches and even changed locations several times before landing in Uptown Shelby on the 3rd weekend in October.  Now the official North Carolina Fall Liver Mush Festival, this event has grown in popularity and attendance.  Why, because every year there is more!  More music, more mush and more to do.

This year the festival will open on Friday night at 6:30 with live music, a chili cook off sponsored by the Shelby Breakfast Macks Mush PicRotary Club and NC Craft Beer tasting.  Uptown Shelby restaurants will have a chili sample to vote on and beer specials.  All the Uptown Shelby businesses participate in the event with a special of one kind or another.  Roll Over Pets even has beer for your dog!

Saturday morning at 8 am everything starts back up!  The Kids Zone, sponsored and directed by Uptown Shelby Association, will have the expected pumpkin painting, children’s games and activities will be at the festival.  They can also bounce in the inflatable castle, slide down the giant inflatable slide or race in the human hamster wheel.  These attractions are sponsored by area businesses and free to festival attendees.

The Earl Scruggs Center will be open for tours 10 am – 4 pm.  General admission fees apply but are well worth the price.  The center will sponsor and provide the Banjo Petting Zoo on the lawn next to the gift shop/ticket station.  This is a unique opportunity to get your hands on an instrument.  In addition to their normal exhibits, they will feature an exhibit on Liver Mush during the festival.

IMG_0142-2The Pet Festival, sponsored and directed by Roll Over Pets, is an animal all its own for this festival.  The always popular pet costume contest and parade grows every year in participation.  Musical sit and other pet games are fun to watch even if you don’t enter your furry family member in the events. The Shelby Police Department offers their support of the Pet Festival and will be doing a K9 demonstration at 2:30.

The Cleveland County Arts Council has a free exhibit 10 am – 2 pm and features an African American Heritage display.  The Cleveland County Arts Council will also provide an opportunity to taste local wine in the wine and beer garden during the festival.

Mush Pageant Winners - SmallIf you truly love Liver Mush show us!  Registration opens at 10 am and the Liver Mush eating contest begins at 11 am.  Awards will be given to the top 3 eaters in this event.  Contact the Chamber of Commerce if you are interested in entering the recipe contest.  Be the pride of Cleveland County with a blue ribbon in Liver Mush Cooking.  Be sure to purchase ingredients from the Foothills Farmers Market before the event; but you can restock with locally grown meats, produce and other products during the festival.  The Foothills Farmers Market is a certified locally grown/produced market and partners with the Liver Mush Festival bringing quality vendors to the court square.  Over 80 vendors will be at the festival this year in total including these.

All the Uptown Shelby restaurants will feature a liver mush special dish for the day!  Don’t forget all the housekeeping issues like garbage disposal and street closures provide by our wonderful utilities department of the City of Shelby.  These gentlemen work overtime to make sure attendees have a clean, safe event.

And we can’t forget about the 6th Annual Little Miss Liver Mush Pageant! Contestants ages 0-18 vie for 10 tMush Pageant Winners -Olderitles and compete in beauty, sportswear, and interview.

Whatever you love about liver mush you are sure to have an enjoyable day at the official Fall Liver Mush Festival of North Carolina, Mush, Music and Mutts on October 15 in Uptown Shelby from 8 am to 4 pm.

There will be a motorcycle Poker Run.  All proceeds go to Guardians of the Children to benefit abused children.

This festival would not be possible without partnerships with the City of Shelby, Uptown Shelby Association, Roll Over Pets, Cleveland County Arts Council, City of Shelby Utilities Department, Foothills Farmers Market, Mack’s Liver Mush, Old School Sound, Got You Covered Rentals, Jenkins’ Foods, Tour Cleveland County and the Cleveland County Chamber.

9:00 am – Costume Contest Registration
10:30 am – Pet Parade
11:00 am – Pet Costume Contest
1:00 pm – Costume Contest Awards
2:00 pm – Musical Sit
2:30 pm – Shelby PD K9 Demonstration

Entertainment Lineup Coming Soon!

Entertainment Lineup Coming Soon!

9:00 am -3:00 pm – Little Miss Liver Mush Pageant


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