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Revenue Growth in a Digital World – Developing a Digital Marketing Plan Webinar

Join us for a webinar presented by the SBTDC and Bank OZK on April 6th at 10:00 am on Developing a Digital Marketing Plan. Participants will receive a free copy of free copy of the NC SBTDC’s Digital Marketing Guide. They are also eligible for FREE and CONFIDENTIAL counseling via the NC SBTDC. Simply go to sbtdc.org and “Request Counseling.”

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers. Marketing has always been about connecting with your audience in the right place and at the right time. Today, in addition to traditional marketing methods, you need to connect with the members of your target market where they are already spending time: on the internet. Enter digital marketing, which can be defined as any form of marketing that exists online. Digital marketing consists of the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From your website to your business’s online branding assets—digital advertising, email marketing, online brochures, and beyond—there’s a spectrum of tactics that fall under the umbrella of “digital marketing.”
April 06, 2021
10:00 am - 11:00 am